Nowadays, when everyone depends on the internet for their online sales, having a website is one of the basics. And it means you are on the safe side. When it’s time to make your business website visible to your targeted audience, Google plays a major role. We all know about the importance of SEO for websites by now. But, perhaps you have the question, “Can I pay Google to rank higher?”
The simple answer is yes and no. You can pay Google Ads to put your ads on the first page, but that doesn’t include your website’s local or organic ranking on Google. Numerous elements, including the stability of the website, the number of backlinks, and the website’s location, affect Google’s search result rankings.
Ads and search ranking are unrelated. However, you can pay for search phrases with Google, which will move your ad to the top of the page.
If you want to know what Google rankings are and how you can improve them and get local organic searches, then read the following article to find out!
How Does Google Ranking Work?
Google uses web crawlers to scan and index web pages in order to rank websites. Each page is rated based on Google’s assessment of its authority and user-friendliness. Google then arranges them in the order you see on the search results page using an algorithm with over 210 known parameters.
Myths The Agencies Are Feeding You About Google Ranking
Some myths about getting local or organic rankings on Google by paying are circulating nowadays. For example:
- You can pay Google to get your website’s rank higher. No, you cannot do that.
- Google SEO and PPC are the same. No, they are not. SEO is organic, but PPC is not.
- You can get paid tools to get a higher rank on Google. No, only working on your SEO will do that.
- You can get ranked on Google without using proper SEO. No, you cannot do that. SEO is the only tool that can help you achieve your ranking goals on Google.
What Can You Do To Get Ranked On Google?
There are some steps to follow to achieve the goal of getting your Google ranking higher. They are as follows:
- Improve on-site SEO
- Add LSI keywords to your web pages.
- Monitor the technical SEOs
- Get proper content that matches the search intent.
- Reduce the bounce rate of your website
- Target more keywords
- Always publish high-quality content
- Add backlinks
- Track and Monitor
Improve on-site SEO
On-page SEO is the only way to go. It takes two minutes to optimize your page. You begin to notice a rise in rankings within days. First, frontload your keywords; second, make your content 1800 words. And then, put your keywords at 2-3x on your page.
Add LSI keywords to your webpages
LSI keywords are associated with the primary keyword you focus on regarding SEO (search engine optimization). They provide additional context and support for your content, making it simpler for visitors and search engines to understand what your content is about.
The contextuality of your material is improved, and there are SEO advantages to using LSI keywords. They improve the search engine positioning of your website.
Monitor the technical SEOs
If you are a WordPress website, install the YOAST SEO plug-in. It will make your website SEO-friendly. Check whether your website is mobile optimized or not. Monitor the loading time of the site. Make sure to keep it to a minimum. And don’t stuff the keywords forcefully.
Get proper content that matches the search intent
Matching content users search for with the relevant keyword can be magic for your website. The content should be at least 1800 words long and have the pepper number of keywords stuffed in it.
Your page must be an EXCELLENT fit for the search term used if you want to raise your Google rating.
In this case, Google will decide to display your website to more users. Giving Google what it wants is the cornerstone of any effective SEO strategy because of this.
Reduce the bounce rate of your website
The percentage of website visits with only one interaction is known as the bounce rate. That means that the number of visitors to your page who leave without viewing any other pages on your website or otherwise meaningfully interacting with your page is what Google Analytics is truly counting.
So, you have to reduce it. How can you? Well,
- Keep An Eye On Page Load Time.
- Facilitate site search.
- Ensure Simple Navigation.
- Concentrate On A Great Design.
- Don’t forget to make it mobile-friendly.
- Create web pages that are simple to read
- Shorten your paragraphs.
- Use a variety of content types.
Target more keywords
Between two and five percent is the ideal keyword density, which both readers and search engines prefer. Even in larger articles, limiting uses to 20 per webpage is advisable.
Always publish high-quality content
No matter what, always try to put top-notch quality content on your site. Make sure there are no grammatical errors. Publish content that will connect people or, more specifically, your audience. and become a data source. This means you will publish the contents, including loads of data your audience is searching for.
Add high-quality images to your content. And try to make your content longer.
Add backlinks
It’s nice to publish great content. However, for your material to receive links, readers must view it. To put it another way, you cannot simply publish your content and HOPE that links will naturally begin to appear.
The number of blog articles, videos, Instagram stories, and Facebook posts published daily dwarfs your content. In fact, according to WordPress, 70 million new posts are published each month.
Can I Pay Google To Rank Higher: Track and Monitor
Lastly, you’ll now see you are getting more views than ever, which is great. But you have to keep track and monitor the growth. Only then can you see the growth for yourself and know where to make changes.
